Asfandyar Ashraf.

I'm a Product Manager, Solutions Architect & Software Engineer.

I am a digital polymath — a constantly evolving digital creator driven by a passion for lifelong learning and the desire to leave a lasting impact.

UX and Full Stack

Featured Projects

Focused on the experience, driven by the engineering.

My Supply Co.

Private

D2C & B2B ecommerce site and blog with elegant solutions for a complex codebase and customer journey.

  • PHP
  • mySQL
  • JavaScript
  • jQuery
  • WooCommerce
  • Wordpress
  • HTML5
  • CSS3
  • SCSS
  • Git(Hub)
  • GA4/GTM/EEC
x
x
x

andrewnelson.net

Public

An open source portfolio built on Next.js and React. A fast and agile MERN stack single page application.

  • Next.js
  • React
  • Node.js
  • MongoDB
  • JavaScript
  • HTML5
  • CSS3
  • SCSS
  • Git(Hub)
x

Synopsis

About Me

With a diverse skill set that includes UX design, UI design, full stack development, operational architecture, systems design, photography, and branding, I am a well-rounded digital professional.

Asfandyar Ashraf photo

Softskills that pay the bills

In addition to my design and technical expertise—I also have strong leadership, time management, and multitasking skills—honed through my experience as a business owner / managing partner, husband, and father of two. Outside of work, I enjoy staying active through sports such as hockey and snowboarding. I am confident in my ability to bring passion and value to any project.

Reasearch and planning

One of my favorite aspects of creating is planning the architecture of a project. From Design Systems to Brand Strategy—I enjoy working with the many touch points of user experience.

  • User Research
  • Digital Strategy
  • Design Systems
  • Product Strategy
  • Brand Strategy
  • Operations

Some of my Work.

Testimonials

  • Top caliber professional with a wealth of knowledge.
    Rifat Habib's avatarRifat HabibDirector of Business Development at United Accounting Group
  • Asfand is a friendly, collaborative, and hardworking data and tech professional. His skills show in software and data projects and will be a great addition to any team he joins.
    Khushal Piracha's avatarKhushal PirachaAftermarket Solutions Advisor at Syncron

Hardskills

Technical

As a creative technologist, I craft intuitive digital experiences using a diverse set of tools and languages.

Polymath foundations

With a strong foundation in both design and development, I bring a unique perspective to every project and am constantly learning and evolving to stay up-to-date with the latest industry trends.

Software I love to work with

With over 20 years of experience creating digital assets, I have a deep and intuitive understanding of how the interfaces of the best software products in the world are designed. This is just some of the software I have used over that time.

  • Photoshop
  • Illustrator
  • Figma
  • VSCode
  • Postman
  • Click Up
  • Ableton
  • After Effects
  • Premiere Pro

Technologies I love to build with

I deeply enjoy solving problems through code. From the front end all the way to the back end and the APIs in-between. No project is too challenging for me.

  • JavaScript
  • NodeJS
  • React
  • NextJS
  • jQuery
  • PHP
  • WordPress
  • WooCommerce
  • GA4/GTM
  • HTML5
  • CSS3
  • SASS
  • Git
  • MySQL
  • MongoDB
Data Strings 01 by Colorpong: https://ywft.us/2177b695b